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WEBINAR ENDED
· 1 hour

Gen Z: Outlook & Opportunities

Thu, Oct 14, 2021 · 12:00 PM · Central Time (US & Canada)
About This Webinar

The shrinking consumer base combined with the “newcomers” – Generation Z – who enter legal-drinking age with more options and different behaviors presents challenges for on-premise adult beverage. The study will explore this generation’s usage, preferences, expectations for on-premise adult beverage occasions (dine-in and at-home), highlighting how they differ from older cohorts and identifying strategies for winning Gen Z occasions.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Jack Cleveland
Senior Manager, Programs
Webinar hosting presenter
Principal, Technomic
Donna directs the firm’s convenience store and adult beverage practices. She is a veteran of the foodservice and drinks industries, having consulted for and covered the restaurant, foodservice, convenience store, beverage and adult beverage markets for nearly two decades.
Webinar hosting presenter
Director of Beverage Marketing at Mellow Mushroom
Hosted By
Technomic webinar platform hosts Gen Z: Outlook & Opportunities
Technomic webinars
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