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UX Crunch - Evolving Healthcare Through Design

About This Webinar

As the worlds of technology and healthcare exponentially grow and continue to develop overlaps, we're constantly witnessing and conforming to new ways of living and different ways of looking after ourselves and those around us. Online doctor appointments and fitness tracking apps have become the new normal, but it's important to prioritise people feeling as though they're getting the same standard of care that they would expect from in-person practices.

Over the last year, we've become increasingly reliant on digital health technologies to help us throughout the coronavirus pandemic. This has set a new precedent for continued growth and innovation in HealthTech spaces during the remainder of 2021 and the years to follow- the outcomes of this innovation will play a big part in helping the post-pandemic world recover whilst also modernising some of the cumbersome systems that are still being used in the healthcare sector.
Join our speakers as they explore the future of healthcare and how they plan on designing technologies that will help us all feel more secure moving forward.


Christi Dunkley - VP of Market Development, Longboard Products (Panel host)
Shaon Sengupta - Design Director at Philips HealthTech
Tim Daines - Service Design Lead for Hospital Digital Transformation, Hitachi Vantara
Haydyn Phillips - UX Lead, AstraZeneca - Digital & Behavioural Healthcare

Shaon Sengupta, Design Director, Philips HealthTech

Driving human-centred healthTech innovation

In today’s complex and ever-changing world, it’s impossible to innovate alone. Transforming the delivery of health and building a sustainable business in this challenging context calls for a different, more human-centred approach to innovation. Cocreate focuses on people and is built around three core beliefs:

1. Start by involving customers & users, so we can innovate with them rather than for them.
2. Bring together people from different disciplines to have broader knowledge and solve complex challenges.
3. Help all participants collaborate, explore opportunities and challenges so they can come up with breakthrough solutions.

The Cocreate methodology consists of four stages; Discover, Frame, Ideate and Build. But it is never a rigid process. We determine the specific approach and order of these phases for each individual project in order to ensure the best outcome.

This session will outline the method of driving innovation in HealthTech through Cocreate and design. We will understand the ‘need-seeker’ mindset to see how a deep-dive into user context helps us translate pain-points into needs and how needs can be converted to rich insights and opportunity areas.

Tim Daines, Service Design Lead for Hospital Digital Transformation, Hitachi Vantara
When infection control accelerates design thinking in Hospitals

The pandemic has had a huge shift on our lives. This has been socially difficult for many of us, including the people in busy NHS Trust hospitals where they have had to accelerate how they design data and technology into their lives to step up a gear and respond to critical incidents. During this talk, Tim will lead you through how design thinking helped a hospital’s clinical and operational staff redesign itself within strict mandatory infection controls, ensuring occupancy and patient flow levels did not increase harm to lives.

Haydyn Phillips, UX Lead, AstraZeneca - Digital & Behavioural Healthcare
Digital Therapeutics - a UX primer for those in healthcare

Designing digital tools for patients isn't just the case of doing some research and opening Figma. Clinical and regulatory evidence-based outcomes and approaches are becoming the norm for those working in digital healthcare and in one particular area - digital therapeutics, have particular challenges and opportunities to be aware of. In this practical talk, we'll discuss what a digital therapeutic (DTx) is and isn't, why you may be already designing one and the wonderful but complex world of regulated medical devices which have a substantial impact on design decisions for UX people. 


UX Crunch at Home is proudly sponsored by:


Vinted are hiring!
If you'd like to check out their open roles, click the link below:

Vinted is the largest online C2C marketplace in Europe dedicated to second-hand fashion, with a growing community of 45+ million users spanning 15 markets. On a mission to make second-hand the first choice worldwide, Vinted helps members sell and buy second-hand clothes and accessories from each other, making shopping a mobile and social experience through one-on-one member interactions in its community.
Contact Daina Aleksandravičienė to find out more about Vinted and their job roles: daina.aleksandraviciene@vinted.com

Zebra People

Zebra People specialise in digital recruitment – bringing together the smartest digital talent with the best-loved brands, leading agencies and innovative start-ups.
Contact Sam Gale to find out more: sam@zebrapeople.com


SHERPA is a UX design studio found in Istanbul, currently operating in London & Istanbul, focused on creating unique user and customer experiences.
Contact Oğuz Tan to find out more: oguztan@designedbysherpa.com

Tickets are FREE, and you can watch the recorded even if you miss the live stream.



Tech Circus is a networking and educational events company specialising in UX Design, Fintech and Search. Founded in 2015, our flagship event 'The UX Crunch' has quickly grown to become Europe's leading UX event.


Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Luke Reed
Founder of Tech Circus
Luke is the Founder and Managing Director of Tech Circus. Tech Circus is an independent company that produces educational events for the community of digital design, product & UX.

Luke founded Tech Circus in 2015, having just sold his recruitment company after years of building and establishing various successful businesses. He began by organising a number of pub meet-ups that would soon escalate in scale to become The UX Crunch – which is now the leading UX meetup event in Europe.
Webinar hosting presenter
Service Design Lead for Hospital Digital Transformation,Hitachi Vantara
Tim Daines is Design Lead with Hitachi Vantara Digital Transformation for Hospitals. His passion is telling the stories of how humans, AI and IoT work together to create healthcare experiences with an ever changing world of digital and real-time medical evidence. With over ten years’ experience working with people, designing and bringing to market digital health products and services, he has enabled innovation with new data-driven decision making, which has included the creation of advancing epinephrine alert systems through edge-AI to directly contact emergency services without a phone. Tim also holds several degrees in user experience design, social science and research practices, where he mentors and coaches schools and design teams who are iterating their design processes to include AI and IoT concept prototyping during the discovery phase of healthcare.
Webinar hosting presenter
Design Director, Philips HealthTech
Shaon Sengupta is currently heading the India design studio of Philips. Her professional focus is Design for Healthcare across the health continuum, especially for vulnerable population. In her role as a Design Director, she partners with Innovation, Business and Market to co-create healthcare solutions. She is set to create strategic competencies like Service Design, Data Design and Design strategy besides UX Design as the core competence in her studio. Her strengths are in creative direction, design organisation strategies, quality and craft. She is also a passionate researcher and her area of academic research is around geriatric care. Shaon has won multiple design awards, including 2 Red Dots and 3 iF. She has also published 7 international papers and presented them in conferences like CHI and Service Design and Innovation conference.
Webinar hosting presenter
UX Lead, AstraZeneca - Digital & Behavioural Healthcare
Haydyn is a UX lead at AstraZeneca, one of the worlds largest pharma companies. Since working in digital healthcare, Haydyn has driven complex, global research, strategy and design for digital health products that support patients and clinicians in varying areas and outcomes. With his awesome team, they tackle novel, evidence-based ways to integrate applied behavioural science, human factors and UX into patient outcomes that are measurable, impactful and meaningful. Outside of work, Haydyn races/rides mountain bikes, eats lots of fine pastries and is a keen nature observer, especially of bees! 
Webinar hosting presenter
Head of Design Content (Product) & Co-host
Isobel heads up the Design team at Tech Circus and is responsible for finding speakers and curating the event content for the Business X Design Conference. She is excited to also be co-hosting the event!
Webinar hosting presenter
VP of Market Development, Longboard Products
Dynamic digital strategist and revenue-driver with a passion for demand generation, product innovation and creating compelling experiences. Equal parts marketing strategist and tactician, Christi is a high-energy leader in digital transformation and account-based marketing. She's passionate about persistent research and usage of data as a means to improve product usability and marketability.
Webinar hosting presenter
Content Support Executive, Tech Circus
Hosted By
Tech Circus TV webinar platform hosts UX Crunch - Evolving Healthcare Through Design
Tech Circus TV is the virtual part of Tech Circus - an independent company that produces educational events for the UX, Design & Product community. Subscribe for free at TechCircusTV.com.
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