UX Crunch - Evolving Healthcare Through Design

As the worlds of technology and healthcare exponentially grow and continue to develop overlaps, we're constantly witnessing and conforming to new ways of living and different ways of looking after ourselves and those around us. Online doctor appointments and fitness tracking apps have become the new normal, but it's important to prioritise people feeling as though they're getting the same standard of care that they would expect from in-person practices.

Over the last year, we've become increasingly reliant on digital health technologies to help us throughout the coronavirus pandemic. This has set a new precedent for continued growth and innovation in HealthTech spaces during the remainder of 2021 and the years to follow- the outcomes of this innovation will play a big part in helping the post-pandemic world recover whilst also modernising some of the cumbersome systems that are still being used in the healthcare sector.
Join our speakers as they explore the future of healthcare and how they plan on designing technologies that will help us all feel more secure moving forward.

Featuring:

Christi Dunkley - VP of Market Development, Longboard Products (Panel host)
Shaon Sengupta - Design Director at Philips HealthTech
Tim Daines - Service Design Lead for Hospital Digital Transformation, Hitachi Vantara
Haydyn Phillips - UX Lead, AstraZeneca - Digital & Behavioural Healthcare

Shaon Sengupta, Design Director, Philips HealthTech
Driving human-centred healthTech innovation

In today’s complex and ever-changing world, it’s impossible to innovate alone. Transforming the delivery of health and building a sustainable business in this challenging context calls for a different, more human-centred approach to innovation. Cocreate focuses on people and is built around three core beliefs:

1. Start by involving customers & users, so we can innovate with them rather than for them.
2. Bring together people from different disciplines to have broader knowledge and solve complex challenges.
3. Help all participants collaborate, explore opportunities and challenges so they can come up with breakthrough solutions.

The Cocreate methodology consists of four stages; Discover, Frame, Ideate and Build. But it is never a rigid process. We determine the specific approach and order of these phases for each individual project in order to ensure the best outcome.

This session will outline the method of driving innovation in HealthTech through Cocreate and design. We will understand the ‘need-seeker’ mindset to see how a deep-dive into user context helps us translate pain-points into needs and how needs can be converted to rich insights and opportunity areas.

Tim Daines, Service Design Lead for Hospital Digital Transformation, Hitachi Vantara
When infection control accelerates design thinking in Hospitals

The pandemic has had a huge shift on our lives. This has been socially difficult for many of us, including the people in busy NHS Trust hospitals where they have had to accelerate how they design data and technology into their lives to step up a gear and respond to critical incidents. During this talk, Tim will lead you through how design thinking helped a hospital’s clinical and operational staff redesign itself within strict mandatory infection controls, ensuring occupancy and patient flow levels did not increase harm to lives.

Haydyn Phillips, UX Lead, AstraZeneca - Digital & Behavioural Healthcare
Digital Therapeutics - a UX primer for those in healthcare

Designing digital tools for patients isn't just the case of doing some research and opening Figma. Clinical and regulatory evidence-based outcomes and approaches are becoming the norm for those working in digital healthcare and in one particular area - digital therapeutics, have particular challenges and opportunities to be aware of. In this practical talk, we'll discuss what a digital therapeutic (DTx) is and isn't, why you may be already designing one and the wonderful but complex world of regulated medical devices which have a substantial impact on design decisions for UX people. 

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UX Crunch at Home is proudly sponsored by:

Vinted

Vinted are hiring!
If you'd like to check out their open roles, click the link below:
https://bit.ly/3czkE6h

Vinted is the largest online C2C marketplace in Europe dedicated to second-hand fashion, with a growing community of 45+ million users spanning 15 markets. On a mission to make second-hand the first choice worldwide, Vinted helps members sell and buy second-hand clothes and accessories from each other, making shopping a mobile and social experience through one-on-one member interactions in its community.
Contact Daina Aleksandravičienė to find out more about Vinted and their job roles: daina.aleksandraviciene@vinted.com

Zebra People

Zebra People specialise in digital recruitment – bringing together the smartest digital talent with the best-loved brands, leading agencies and innovative start-ups.
https://zebrapeople.com/
Contact Sam Gale to find out more: sam@zebrapeople.com

SHERPA

SHERPA is a UX design studio found in Istanbul, currently operating in London & Istanbul, focused on creating unique user and customer experiences.
https://sherpa.digital/en/
Contact Oğuz Tan to find out more: oguztan@designedbysherpa.com

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Tickets are FREE, and you can watch the recorded even if you miss the live stream.

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TECH CIRCUS

Tech Circus is a networking and educational events company specialising in UX Design, Fintech and Search. Founded in 2015, our flagship event 'The UX Crunch' has quickly grown to become Europe's leading UX event.

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