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Intro to Google Analytics
About This Webinar
Learn the basics of Google Analytics and understand your website traffic. Learn how to create an account, implement tracking code, and set up data filters. You’ll also learn about the different areas of dashboard and how to set up custom dashboards and shortcuts. By the end of this workshop you’ll be able to analyze basic reports and set up goals and campaign tracking.
Requirements:
A laptop with internet connection is required for this course.
A Google Analytics account is required.
This workshop is sponsored by the Sault Ste. Marie Innovation Centre and FedNor.
Agenda
- Introducing Google Analytics
- How Google Analytics works
- Google Analytics setup
- How to set up views with filters
- The Google Analytics Interface
- Navigating Google Analytics
- Understanding overview reports and full reports
- How to set up dashboards and shortcuts
- Understanding Basic Reports (Audience, Acquisition, Behaviour)
- Basic Campaign and Conversion Tracking
- How to measure Custom Campaigns
- Tracking campaigns with the URL Builder
- Use Goals to measure business objectives
- How to measure Google Ads campaigns
Categories:
BUSINESS & FINANCE
EDUCATION & LEARNING
SCIENCE & TECH
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Certified Digital Marketing Trainer
Monique Morrison is the founder of Jeronamo Solutions, a marketing agency, as well as Success with Digital, her digital marketing training company. As a Certified Digital Marketer, Monique is on a mission to help local businesses Amazon-proof and keep Mom and Pop shops alive by making enterprise level marketing methods accessible to everyone. She is a huge supporter of training and educating on all things IT for her community. She hosts webinars, live streams, and more teaching those in Sault Ste. Marie and beyond how to properly implement digital marketing.Through her marketing expertise she has been able to consistently drive revenue growth for clients. She is the Certified Trainer for DigitalMarketer (the largest digital marketing education company in North America) as well as one of only three business coaches for the DigitalMarketer community. Recently she was a speaker at the Digital Agency Expo conference in New York city with over 1200 agency owners.
Prior to launching her marketing agency, Monique was a Digital Media Specialist for Rogers Media as well as a Brand Manager for Starwood Hotels. She's been helping businesses launch both digitally and on location since 2006. When she's not brainstorming with clients she's blogging, reading into upcoming digital marketing trends, hiking or hanging outdoors with her family.
Prior to launching her marketing agency, Monique was a Digital Media Specialist for Rogers Media as well as a Brand Manager for Starwood Hotels. She's been helping businesses launch both digitally and on location since 2006. When she's not brainstorming with clients she's blogging, reading into upcoming digital marketing trends, hiking or hanging outdoors with her family.
Hosted By
Success with Digital is Canada's leading digital marketing education company that focuses solely on educating local businesses and those that serve them.
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