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Advanced Google Analytics
About This Webinar
Create a data and analytics strategy that is catered to your business. Learn how to create readable reports that can include custom dimensions, metrics and event tracking that is specific to your business. This is an advanced course and covers segmentation and reports analysis as well as marketing strategies like remarketing and dynamic remarketing that show ads to customers who have visited your website.
Requirements:
A laptop with internet connection is required for this course.
A Google Analytics account is required.
This workshop is sponsored by the Sault Ste. Marie Innovation Centre and FedNor.
Agenda
- Data Collection and Processing
- Google Analytics data collection
- Categorizing into users and sessions
- Applying configuration settings
- Storing data and generating reports
- Setting Up Data Collection and Configuration
- Organize your Analytics account
- Set up advanced filters on views
- Create your own Custom Dimensions
- Create your own Custom Metrics
- Understand user behavior with Event Tracking
- Advanced Analysis Tools and Techniques
- Segment data for insight
- Analyze data by channel
- Analyze data by audience
- Analyze data with Custom Reports
- Advanced Marketing Tools
- Introduction to remarketing
- Better targeting with Dynamic Remarketing
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Certified Digital Marketing Trainer
Monique Morrison is the founder of Jeronamo Solutions, a marketing agency, as well as Success with Digital, her digital marketing training company. As a Certified Digital Marketer, Monique is on a mission to help local businesses Amazon-proof and keep Mom and Pop shops alive by making enterprise level marketing methods accessible to everyone. She is a huge supporter of training and educating on all things IT for her community. She hosts webinars, live streams, and more teaching those in Sault Ste. Marie and beyond how to properly implement digital marketing.Through her marketing expertise she has been able to consistently drive revenue growth for clients. She is the Certified Trainer for DigitalMarketer (the largest digital marketing education company in North America) as well as one of only three business coaches for the DigitalMarketer community. Recently she was a speaker at the Digital Agency Expo conference in New York city with over 1200 agency owners.
Prior to launching her marketing agency, Monique was a Digital Media Specialist for Rogers Media as well as a Brand Manager for Starwood Hotels. She's been helping businesses launch both digitally and on location since 2006. When she's not brainstorming with clients she's blogging, reading into upcoming digital marketing trends, hiking or hanging outdoors with her family.
Prior to launching her marketing agency, Monique was a Digital Media Specialist for Rogers Media as well as a Brand Manager for Starwood Hotels. She's been helping businesses launch both digitally and on location since 2006. When she's not brainstorming with clients she's blogging, reading into upcoming digital marketing trends, hiking or hanging outdoors with her family.
Hosted By
Success with Digital is Canada's leading digital marketing education company that focuses solely on educating local businesses and those that serve them.
Attended
(15)
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