Tools for integrated marketing communication

Join our MSc Digital Marketing & Analytics Head of Programme, Dr Bhavini Desai, as she discusses the importance of developing integrated marketing communication strategies and highlights some practical guidance on how to create a seamless online presence across multiple channels.

This is a practical webinar with hands on approach. We will apply marketing solutions to solve a challenging digital marketing problem.

The session will start by presenting the SOSTAC model and will go into a situation analysis of a business and objectives, then into consumer personas (demographic, psychographic, behavioural and digital aspects) which will then help us with identifying an appropriate strategy to reach and communicate with the potential brand customers.

The interactive session will be followed by a discussion on Tactics, Actions and control (KPIs) and there will be a slot for Q&A.