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    When a global pandemic canceled conferences and events, associations had to innovate new, creative ways to engage their members and build community. Entirely new platforms and revenue streams have emerged as well as new ways to boost retention, volunteerism, and leadership.

    Learn creative, proven strategies to engage members, and inspire participation and growth.

    HOST: Sarah Sladek, Membership Author and Strategist

    Aligning Innovation in Membership Strategy

    When the pandemic hit, associations of all industries and sizes were brainstorming ways to keep members engaged and deliver value. And for those associations already in the midst of large-scale change, the pandemic threw in a curveball. Hear from two associations which have successfully innovated and kept members engaged during a time of considerable disruption.

    Thomas Wojno
    Senior Vice President of Innovation and Member Advancement
    International Dairy Foods Association

    Dennis J. Slater
    Association of Equipment Manufacturers

    Unique Member Engagement Strategies

    When membership began to stagnate, the American Health Law Association and YMCA devised unique strategies to boost recruitment and retention, demonstrate member value, and further relationship-building. Learn about the launch of an eSports initiative and a membership concierge program and their impacts on member engagement.

    Jennifer English Lynch, CAE
    Member Concierge
    American Health Law Association

    Chris Berry
    District Executive Director
    YMCA of Greater Oklahoma City

    Digital-First Membership Engagement

    What does it mean to address member engagement from a virtual-first mindset, and what do associations need to consider when utilizing this strategy? From the creation of entirely new platforms to the revamp of programs and benefits, learn from two associations forging forward with digital experiences and community-building technologies. 

    Jennifer Ragan-Fore
    Chief Experience Officer
    International Society for Technology in Education

    Ashley Hodak Sullivan, MBA
    Director of Membership and Marketing
    National Association of College and University Attorneys
  • Agenda
    • Aligning Innovation in Membership Strategy
    • Unique Member Engagement Strategies
    • Digital-First Membership Engagement
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