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    Back to school time in 2021 means something different for associations with student chapters. As students return to in-person education after a lengthy pause, associations are challenged to re-engage them and rebuild their pipelines of student members.

    Likewise, the transition from college to career has been difficult for Gen Z graduates, many who are struggling to find jobs or training and haven’t engaged in associations.

    Learn more about how associations are navigating this challenge and launching creative campaigns and new strategies to engage students and young professionals into membership.

    HOST: Sarah Sladek, Membership Author and Strategist.

    Engaging Student Members

    The Air Cadet League of Canada engages members as young as 12, and the APA has been at the forefront of Gen Z research. Glean valuable insights from their front-seat view of working with the next generation and success engaging large groups of students.

    Danielle S. Russell, CAE
    Executive Director and Chief Operating Officer
    Air Cadet League of Canada, Ontario Provincial Committee

    Ian D. King, MBA
    Chief of Strategy and Membership
    American Psychological Association

    Engaging Student Leaders

    ASDA is a student-run association of more than 20,000 members. Learn more about how students have led in this time of disruption, how ASDA has continued to engage members, and what changes the association is preparing for next.

    Stephanie Follett
    Director of Strategic Initiatives
    American Student Dental Association

    Creating a Future for Students

    SNMMI touts a commitment to the next generation, and KDP's vision is to create the future. Learn more about why and how these associations are fulfilling these missions and engaging Gen Z in the process.

    Kait Solomon, MPS
    Senior Manager of Membership Engagement
    Society of Nuclear Medicine and Molecular Imaging

    Chris Beaman, CAE
    Chief Communications and Partnerships Officer
    Kappa Delta Pi
  • Agenda
    • Engaging Student Members
    • Engaging Student Leaders
    • Creating a Future for Students
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