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About This Webinar

Look around you... do you recognize any international brands? Your clothes, shoes, electronics..? Have you ever wondered what makes a brand so valuable? Studying International Management helps you understand our interconnected world from a business perspective, and sets you up for an international career. Join this interactive session to learn about the international value of branding and how it relates to the global business world

When: Monday, March 8, 2021 · 06:00:00 PM · London
Duration: 1 hour
Language: English
Who can attend? Anyone with the event link can attend
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter
Academic Director for the Bachelors of Science in Business Administration and Professor for Management Accounting
Alexander Himme is Associate Professor of Management Accounting at Kühne Logistics University. He received his PhD in Management Accounting and Marketing at the University of Kiel (Germany). He holds a Diploma in Business Administration from the University of Kiel. Before joining Kühne Logistics University in 2015, he worked as an Assistant Professor at Vlerick Business School (Belgium) and as a Post-Doc at the Universities of Cologne and Passau (Germany). At the University of Cologne he received his cumulative habilitation. In addition, Alexander Himme spent one year as a Visiting Scholar at the Graduate School of Business at Stanford University and the University of California in Los Angeles (UCLA).
Webinar hosting presenter
Student Recruitment & Marketing Manager (BSc & Preparation Program)