Dr Tom Benjamin: psychologist in Sydney, Australia currently researching games/virtual worlds and new media applications. In a matter of weeks he was able to go from a complete 'unknown' on the Web to some first page rankings alongside big names in show business.

Margaret Penhall-Jones Margaret is a trained Counsellor and conducted a private counselling practice for ten years. She is also a writer and author

This Multimedia Web Presence conference is complementary to the Career Development Series. It is intended for those in industries and settings in which digital portfolios are becoming common. There are many cheap and simple Hollywood-level tools now available to create animations, virals, music demo’s, lectures etc. The big cost is now time to sift through what software is available and the learning curve budget.

Even a 'killer' e-portfolio can't serve as your electronic business card unless people can remember it and find it. Search engines can't read images. So placement of old fashioned text is all-important in getting a search presence.

The collection of skills above gets you started. Even if you decide (sensibly) not do it all yourself and pay for some professional help, these skills should save you a lot of time and money. The professional will, after all, be asking you questions like "who is your target?" "what do you want to convey?" "what's your budget?". You'll have a head start if you've already thought this through.