The most important part of any communication effort is the story you're sharing with your audience. But which should you understand first, the story or the audience? What's the difference between a story and a narrative? What are the most effective ways to develop and deliver your science story?
Joining us for this episode is Sara ElShafie, Doctoral Candidate in the Department of Integrative Biology at the University of California, Berkeley, who is working at the intersection of science and entertainment to make science accessible and exciting for the masses.