Activating your audience with a new and limited budget.

In 2006, I started a blog called Mike's Bloggity Blog and it's been an adventure ever since. I now run a company called Bloggity Inc. and we run events across the country that specialize in digital marketing. SocialWest is in Calgary, SocialEast in Halifax and SocialCentral in Ottawa.

I also love being an entrepreneur, and love even more talking about being an entrepreneur. I have a podcast called I Quit, where I talk to entrepreneurs about the scariest day of their life: The day they quit their jobs. https://www.iquitpodcast.ca/

As a veteran PPC advertising specialist, she's helped my clients achieve as high as a 500% increased ROI from their digital advertising campaigns. Her work has included managing over $4 million in ad spend for a single client, as well as providing meaningful and measurable results for startups and small businesses.

Fountain is a digital specialist agency, working with clients ranging from start-ups through to global organisations such as Porsche and Casio. We work with organisations in both B2B and B2C spaces, and have experience in a wide range of verticals. We’re channel and sector agnostics.

Derek Hovinga is the Content Strategist at ZGM focused on developing organic content strategies to help drive leads through the sales funnel. Derek mixes creativity with data and psychology to deliver content approaches for clients such as AHS, United Way of Calgary and Theatre Calgary. Derek works with the ZGM Content Team of 4 members and along with the team, he plays a critical role in leading and implementing organic social campaigns, conversion strategies as well as creating creative content such as videos, podcasts, webinars, etc. that drive leads. Derek’s team will often collaborate with the Data Insights Team and the Media Team to leverage their findings to optimize campaigns.