Pivoting Your Marketing to Capture the New Digital Shopper in the Wake of a Pandemic

As we enter the first month of 2021 – dealing with a COVID resurgence and election uncertainty, it is as good time as any to come to terms that consumer behavior has changed. Not only has it changed “for now” but it has changed forever.This session will review the shifting consumer behaviors and will help SMB’s pivot their marketing to capture the new digital shopper.