Monday, Oct 26 | 9:30 AM (CDT)
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About This Webinar
Your audience has a lot of information at their fingertips. Perhaps too much. Is your content strategy helping combat information overload, or adding to it?

Content curation can strengthen your content strategy while saving you time, and when done correctly, can position your organization as a thought leader.

Learn how to find content that’s relevant to your audience and how to present it in a way that's useful from’s marketing specialist Heather Nolan and’s director of customer success Erica Salm Rench.

In this hour-long workshop on Oct. 26, they’ll share tools, insights and actionable tips you can adopt to strengthen your content marketing efforts without investing a ton of time and money.

This workshop, brought to you by and, is pre-recorded, but the presenters will join a live chat during the broadcast — so come ready with questions!
Heather Nolan
Marketing Specialist at
Heather Nolan is a marketing specialist at, a forum dedicated to change and evolution whose core purpose is to build badass leaders. Prior to joining the team, Heather was an award-winning journalist at newspapers in Louisiana and Texas, and a successful social media manager at news organizations and tourism companies. She lives in New Orleans with her husband, son and grumpy rescue dog.
Erica Salm Rench
Director of Customer Success at
After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the Director of Customer Success at, she gets to blend her love of customer support and digital marketing technology in order to support the incredible community of customers.
Presented by publishes original content with ideas from within and outside of the association world. We host virtual conferences to bring our community together to discuss critical topics using cutting edge formats and technology. We deliver learning experiences that change the game.
Presented by is a Smart Newsletter platform powered by cutting edge Artificial Intelligence (AI). By personalizing content for every single recipient, Smart Newsletters drive engagement up while enabling an association to stay in touch with members frequently.