Sales in 2020: Deal scrutiny is up, discretionary budget is down and objections are real. If you want to build pipeline and re-grow existing accounts (top 2020 priorities for many senior sales leaders), you must enable sellers to meet the raised expectations of today's buyers. Challenger, a global leader in training, technology, and consulting, has unveiled new research that highlights what these new expectations are and the critical moments where seller performance really matters. Challenger’s commercial transformation programs, including message creation, skill development and implementation support, have provided performance improvements and significant financial results to hundreds of clients around the world. Each program is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer and The Effortless Experience.
