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Customer Discovery and Re-discovery Webinar

Thu, Jun 11, 2020 · 11:00 AM · Pacific Time (US & Canada)
About This Webinar

This interactive webinar provides tips, best practices and a process for customer discovery and customer rediscovery in an era where markets are changing rapidly. Companies need to continue interacting with their clients and contacts to increase market knowledge, meet customer needs and enable growth.

Guest Speakers include; Lesley Duncan, EIR & WEKH Co-ordinator at Venture Labs and Emily Masching, Director of Product from Riipen and a mini case study from Intelligent Haptronic Solutions.

It also features an introduction to the ‘Customer Discovery Canvas’ by Adam Lorant and Doug Lyons of the Evidology Group.

• Learn how to re-engage with customers and prospects
• Write questions that provide actionable information and don’t alienate
• Catalog and track feedback from customers
• Best practices for phone calls, video conferences
• Use survey tools, the poll function for Zoom and other webinar tools
• Build relationships and avoid common customer discovery mistakes
• Bonus closing content - top three tips to optimize your website for customer interaction

Partners producing this program include: SFU VentureLabs, SFU's Coast Capital Savings Venture Connection, Accelerate Okanagan Technology Association, Innovation Island Tech Association, Foresight CAC, VIATEC, Launch Academy and New Ventures BC.

  • Lesley Duncan
  • Evidology Group
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Executive In Residence, SFU VentureLabs
Dave Thomas is a Senior Partner with Rocket Builders. He is an executive, business consultant, and advisor for a number of technology companies and manages the Rocket Builders ‘Market Readiness Program’. Recent positions and projects include Mentor in Residence at Simon Fraser University Venture Connection and a guest lecturer at the New Ventures BC program. He was the General Manager of the Canadian Financing Forum, matching North American Corporate and VC investors with serious entrepreneurs looking to build world-class technology companies from 2003 to 2010.
Webinar hosting presenter
EIR & WEKH Co-ordinator, SFU VentureLabs
Lesley is the coordinator for the Women Entrepreneurship Knowledge Hub at SFU VentureLabs and is an Entrepreneur in Residence. She’s been the Chief Scientific Officer (and co-founder) of a text-analytics company and worked extensively on the supply-side, conducting quantitative and qualitative research projects for NRG Research Group (now Leger). She holds a PhD in Social Psychology, launched her own consulting company, and maintains close academic contacts to stay on top of cutting-edge research.
Webinar hosting presenter
Partner, Evidology Group
The Evidology Group was created BY entrepreneurs FOR entrepreneurs to help beat the odds and build a successful startup. Over the past 20 years, Adam Lorant has started four companies and built over a billion dollars in shareholder value. He’s advised/mentored/invested in and/or sat on the Board of hundreds of early-stage companies. Adam is a seasoned entrepreneur looking to help the next generation of tech entrepreneurs get from zero to $10M in revenue.
Webinar hosting presenter
Partner, Evidology Group
Doug Lyons is a Partner at Evidology Group which was created BY entrepreneurs FOR entrepreneurs to help beat the odds and build a successful startup. Doug has over 35 years of experience helping companies with strategic sales, marketing and business development. His specialty is in product/market fit and defining go-to-market strategies with a pragmatic approach to securing beachhead customers.
Webinar hosting presenter
Director of Product
Emily has been at Riipen since 2016, as the company has grown from 10 to 65 employees. She's worked in Customer Success, Account Management and Sales prior to starting the Product team at Riipen.
Hosted By
SFU VentureLabs webinar platform hosts Customer Discovery and Re-discovery Webinar
SFU VentureLabs® helps companies turn ideas into profitable, sustainable businesses, supporting them with programs and services for what they need most, when they need it most.
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