Segments

Key Benefits

With Segments, you can group registrants by their registration field values to deliver personalized offers, polls, and handouts that resonate with each audience group. Whether you’re tailoring content by role, region, or industry, Segments make it easy to engage attendees with messaging that feels built just for them.

This feature bridges the gap between marketing automation and live engagement, bringing personalization into the room, not just the inbox.

What’s New

• Group registrants based on registration field values (e.g., role, industry, company size, region)
• Deliver segmented polls, offers, and handouts in real time
• Create and manage segments directly from your webinar dashboard
• Use saved segments to streamline follow-up and analytics

Use Cases

• Targeted Content: Send different offers or handouts to customers vs. prospects.
• Regional Messaging: Display localized polls or materials to EMEA, APAC, or North America audiences.
• Role-Based Learning: Give executives, managers, and specialists content tailored to their responsibilities.
• Industry-Specific Engagement: Present relevant case studies or promotions to each vertical.

How to Use It

1. First, ensure your webinar has custom registration fields added with values for each registrant.
2. In your webinar dashboard, open Segments from the left-hand navigation.
3. Click New Segment, name it, and configure your inclusion rules:
   • Choose the registration field (e.g., “Job Title”).
   • Add the values that define your group (e.g., “C-Suite,” “VP,” “Director”).
4. Save your segment, then use it to target polls, offers, and handouts by enabling “Only show to specific Segments of attendees.”

See the full guide for setup instructions and advanced use cases: Using Segments to communicate and interact with specific attendees.