Scrappy Consumer Research for Founders
About the Course
This 3-Part online course explores the fundamentals of 1) Research Design, 2) Data Collection and 3) Data Analysis/Interpretation for CPG founders who need behavioral insight into why their repeat buyers keep coming back. Includes discussion of specific tools, when and how to bring in outside expertise and a free survey template to use with your own fans.

Format is an audio webinar and audio on demand after the live event.
This course Has 3 Sections
  • Session #1 - Research Design - July 10 at 12PMPDT
    1. Setting Your Research Goals
    2. Key Tools for Data Collection
    3. Designing Quick Online Surveys
    4. Designing Qualitative Research
  • Scrappy Consumer Research - Session #2 - Data Collection
    1. Key Quantitative Tools
    2. Basics of Mini-Survey Design
    3. PGS survey templates
    4. Qualitative Interviewing Basics
    5. PGS sample interview questions
  • Session #3 - Data Analysis/Interpretation - Aug. 7 at 12PMPT
    1. Cleaning survey data
    2. Basic pattern analysis in qualitative data-sets
    3. Key Lines of Inquiry to Follow
    4. Simple, but, insightful charting
    5. Interpretive guide-lines w/real world examples
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