Scrappy Consumer Research for Founders
REGISTER HERE
About the Course
This 3-Part online course explores the fundamentals of 1) Research Design, 2) Data Collection and 3) Data Analysis/Interpretation for CPG founders who need behavioral insight into why their repeat buyers keep coming back. Includes discussion of specific tools, when and how to bring in outside expertise and a free survey template to use with your own fans.

Format is an audio webinar and audio on demand after the live event.
Watch the Course Trailer!
Your Instructor
  • 1590073284-79dfb0c368a2df23
    Dr. James Richardson
    Founder, PGS
    Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery, and June Shine kombucha.

    James is the author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve,” a #1 Best-seller in Business Consulting on Amazon. He also hosts his podcast—Startup Confidential.
This course Has 3 Sections
  • Session #1 - Research Design - July 10 at 12PMPDT
    Wednesday, July 10, 2019 · 12:00 PM PDT
    1. Setting Your Research Goals
    2. Key Tools for Data Collection
    3. Designing Quick Online Surveys
    4. Designing Qualitative Research
    Design_icon_(1)
  • Scrappy Consumer Research - Session #2 - Data Collection
    Wednesday, July 24, 2019 · 12:00 PM PDT
    1. Key Quantitative Tools
    2. Basics of Mini-Survey Design
    3. PGS survey templates
    4. Qualitative Interviewing Basics
    5. PGS sample interview questions
    Data_collection
  • Session #3 - Data Analysis/Interpretation - Aug. 7 at 12PMPT
    Wednesday, August 7, 2019 · 12:00 PM PDT
    1. Cleaning survey data
    2. Basic pattern analysis in qualitative data-sets
    3. Key Lines of Inquiry to Follow
    4. Simple, but, insightful charting
    5. Interpretive guide-lines w/real world examples
    Analysis
Dive Right In
REGISTER HERE
Ead-messages-offsite-icon-1