P.A.C.E: Digital Marketing Blueprint for Start-ups
Digital Marketing for the Lean Startup
Startups often seek to grow and scale on shoestring budgets. This 2-day workshop will help you align your digital marketing activities with your growth plan so that you can creating measurable results by doing the right things right, and at the right time.

To help you keep your sales funnel full, we will focus on the four P.AC.E. marketing actions: Promote, analyze, convert, and engage.

Day 1 - June 24 at 10AM - 12PM
The Framework, Getting to the Core, and Promote Tactics

Agenda
The Digital Business Cycle and the P.A.C.E. Model
Getting to the Core: How to align your value proposition to make your product or service sell itself online
Promote Tactics: • Channels and marketing on a shoestring budget • Search engine optimization (SEO) • Pay Per Click
Case studies and Q&A

Day 2 - July 8 at 10AM - 12PM
Analyze, Convert, and Engage

Agenda
Analytics: How to read your analytics and discover actionable insights.
Convert: How to use your content and customers buying journey to drive sales
Engage: How to stretch your marketing budget through engagement tactics such as re-marketing and marketing automation
Case studies and Q&A

This series is presented by Martin Wong, Chief Marketing Officer at Smartt and Alison Berg, EIR and Senior Marketing Advisor at SFU Venture Labs.
Sessions in this Workshop Series
  • The Framework, Getting to the Core, a...
    Day 1 - P.A.C.E: Digital Marketing Blueprint for Start-ups
  • Analyze, Convert, and Engage
    Day 2 - P.A.C.E: Digital Marketing Blueprint for Startups
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