Growth & Conversion Webinar Series
About this webinar series
Webinar hosting is one of the most effective digital marketing strategies your business can implement.

In this series, webinar experts Ken Molay of Webinar Success, and Zhu-Song Mei of BigMarker, will share their strategic advice and tactical know-how on executing effective webinar promotion, hosting, and lead nurturing.

Don't miss out on this info-packed overview of the full lifecycle of the webinar marketing process!
This course Has 3 Sections
  • Driving Webinar Registration & Conversion
    Wednesday, May 15, 2019 · 2:00 PM CDT
    Learn how to encourage more registrations and capitalize on attendance to create real sales leads. Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.

    This seminar is appropriate for producers and presenters of business lead generation webinars. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new marketing channel. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.

    Ken Molay, president of Webinar Success, and Zhu-Song Mei, Founder & CEO of presents tips to help you plan and execute effective lead generation webinars. You set a tone for interaction with your prospects from initial promotion and marketing of an event through registration and pre-event communications. Your presentation content and the way you deliver it determine whether your audience will advance along the sales cycle or drop out of your opportunity list.
  • From Prospect to Customer: Using Webinars to Advance the Sales Process
    Wednesday, May 22, 2019 · 2:00 PM CDT
    You are most likely familiar with webinars as a lead generation tool. But how do webinars help to convert leads into buyers? Join Ken Molay, President of Webinar Success, and Zhu-Song Mei, Founder & CEO of as they provide insights on ways to use webinars to increase sales volumes and revenues.

    You will get tips and best practices such as:

    - How to design webinars to meet the needs of business users, technical experts, and executive decision makers
    - When and how to incorporate demos in the sales process
    - Considerations for nurtured sales processes versus immediate orders
    - Presentation techniques for targeted sales prospects
    - Using webinars to increase revenues from existing customers

    This free, 60-minute session will also give you the opportunity to ask questions and have Ken & Zhu-Song answer them live on the air.
  • Making Your Webinars More Engaging and Interactive
    Wednesday, June 5, 2019 · 2:00 PM CDT
    Keeping audiences attentive and focused on your message translates to more opportunities to turn attendees into customers. Find out how to make your webinars more compelling, interesting, and enjoyable to attend by improving your presentation style and use of interactive web conferencing features.

    Join Ken Molay, president of Webinar Success, and Zhu-Song Mei, Founder & CEO of as you learn techniques for building interactivity in your sales and marketing web seminars. You will explore ways to more fully involve your audience in on online presentation. You have the power to engage your audience in active participation that improves the persuasiveness of your message and their retention of your material.

    This seminar is appropriate for anyone who presents via web seminars. We will focus on marketing applications designed to promote your business, products, or services. A live question and answer session will let you focus on the issues of most importance and benefit to your organization.
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