Key Benefits
BigMarker’s Eloqua integration now includes Enrichment Fields, allowing you to automatically import and update registrant data from Eloqua when an email match is found.
When a registrant signs up for your BigMarker event using an email address already in your Eloqua contact list or CDO, BigMarker will pull in mapped fields (e.g. company, title, or industry) directly from Eloqua. This enables progressive profiling, helping you shorten registration forms while still capturing complete, enriched data.
Use Cases
Keep your data centralized - Use Eloqua as the source of truth for their data and simply copy existing information to BigMarker
Simplify your registration - Keep your registration form on BigMarker light, streamlining the process for your registrants while still having access to your data
How to Use It
- In your Eloqua Integration Settings, enable Enrich Registration Information.
- Map your BigMarker registration fields to the corresponding Eloqua fields you’d like to import.
- When a registrant’s email matches a record in Eloqua, their mapped information will automatically populate in BigMarker after registration.
FAQ
When is the data imported into BigMarker?
Eloqua enrichment data will be imported to BigMarker immediately after each registration
Which BigMarker plans support Eloqua Data Enrichment?
This feature for the Eloqua integration is currently available for Events and Enterprise plan holders.
For detailed setup instructions and field mapping examples: Read the Eloqua Integration guide.
