Winston is the Founder & Principal of Barton, which he established after working for more than a decade in luxury research and consulting for specialist firms Ledbury Research & Wealth-X. His niche focus is the wealthy and how they select and interact with the luxury and prestige sectors that target them.

Winston's depth and range of experience in a multitude of sectors from travel & hospitality to automobiles, from real estate to private aviation, via fashion & accessories, fine wine & spirits and yachting, inspired him to provide cross-sector consultancy. Winston has worked with some of the world's most prestigious brands including Aman, Belmond, Christie's, Grosvenor, Gulfstream, Patek Philippe & Porsche. He offers professional insight and consulting that harnesses knowledge of both high-end consumers and the nature of the luxury market.