Digital Accessibility in Action for Business Growth
If your content isn’t accessible, you’re losing customers and exposing your business to legal risk. In the UK alone, people with access needs control over £274 billion in spending annually. Most of them may not be able to access your content right now.
Accessibility means giving people a choice. It ensures that anyone can access your online content, such as those with disabilities.
You need to take action now and understand the regulations. If you prioritize accessibility, you’ll open the door to new markets and improved user experiences.
2 IN-DEPTH SESSIONS
This two-part masterclass will be presented by two experts in the field.
Each session lasts 90 minutes.
Session 1 - What Do You Need to Know About Accessibility?
Cormac Chisholm will present the landscape of UX and Accessibility, looking at existing regulations such as WCAG, and new ones, like the European Accessibility Act (EEA). Cormac’s aim is to help marketers and others interested make sense of these regulations to start moving towards achievable goals you can put into action.
Session 2 - How Can You Apply Accessibility to Your Online Content?
Once you’ve understood the landscape and the needs for accessibility, Helen Dutson will take you through how to design and consider content for your websites, social media and other online communications. She’ll look at how you can ensure your text, video and imagery meet accessibility principles.
From alt tags to fonts, video captions to background colours, Helen will walk through the key elements to build into your content implementation. She’ll end the session with tips on how to convince your boss to prioritize accessibility.
HOW DO I SIGN UP?
Register below to get access to both sessions for $149.
Are you a Professional Member? Check your email for your special member's discount.
CAN I ASK QUESTIONS?
Yes, each of the sessions are live and you can submit your questions to be asked at the end of each session.
WHAT WILL I GET?
Attendees will receive:
- Video recordings and slide decks
- A checklist of key accessibility issues to cover
- A list of actions to immediately put into place in your content marketing and digital marketing strategy
- A briefing form, to help management understand the need for accessibility
What about CPD points?
If you're a certified DMI member eligible for CPD points you'll receive 2 CPD points for attending the full series.
Accessibility means giving people a choice. It ensures that anyone can access your online content, such as those with disabilities.
You need to take action now and understand the regulations. If you prioritize accessibility, you’ll open the door to new markets and improved user experiences.
2 IN-DEPTH SESSIONS
This two-part masterclass will be presented by two experts in the field.
Each session lasts 90 minutes.
Session 1 - What Do You Need to Know About Accessibility?
Cormac Chisholm will present the landscape of UX and Accessibility, looking at existing regulations such as WCAG, and new ones, like the European Accessibility Act (EEA). Cormac’s aim is to help marketers and others interested make sense of these regulations to start moving towards achievable goals you can put into action.
Session 2 - How Can You Apply Accessibility to Your Online Content?
Once you’ve understood the landscape and the needs for accessibility, Helen Dutson will take you through how to design and consider content for your websites, social media and other online communications. She’ll look at how you can ensure your text, video and imagery meet accessibility principles.
From alt tags to fonts, video captions to background colours, Helen will walk through the key elements to build into your content implementation. She’ll end the session with tips on how to convince your boss to prioritize accessibility.
HOW DO I SIGN UP?
Register below to get access to both sessions for $149.
Are you a Professional Member? Check your email for your special member's discount.
CAN I ASK QUESTIONS?
Yes, each of the sessions are live and you can submit your questions to be asked at the end of each session.
WHAT WILL I GET?
Attendees will receive:
- Video recordings and slide decks
- A checklist of key accessibility issues to cover
- A list of actions to immediately put into place in your content marketing and digital marketing strategy
- A briefing form, to help management understand the need for accessibility
What about CPD points?
If you're a certified DMI member eligible for CPD points you'll receive 2 CPD points for attending the full series.
Expert Speakers
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Cormac ChisholmCEO of DevAllyCormac Chisholm is CEO of DevAlly, an AI-driven accessibility compliance platform. As an experienced web developer with a strong background in setting standards for accessibility, Cormac helps enterprises make accessibility work at scale, including the DMI, with whom DevAlly is consulting on the accessibility within our elearning. -
Helen DutsonAccessibility TrainerWith experience as a copywriter at agencies and working with accessibility content at the Royal National Institute of Blind People (RNIB), Helen now runs The Accessibility Briefing, providing practical training in digital accessibility for businesses.
Sessions in this Series
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Digital Accessibility in Action: Session 1 -
Digital Accessibility in Action: Session 2
Start your Accessibility Learning Now
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