Build a Smarter Marketing Strategy with AI

Most marketing teams already use AI for small jobs, drafting an email or pulling together a few ideas. Few seem to be using it to build the strategy itself.

In this two-part masterclass, Will Francis shows you how to build a marketing strategy with AI, from setting objectives to reporting on results. AI handles the heavy lifting on research and context, so the plan holds up and your team stays accountable to it. The trade-off shows up at execution: AI builds the foundation, but your content, across social, web, email and video, still needs a human hand to stay distinctive.

Each session will last 90 minutes.

If you sign up after the 1st session, you can still receive access to the recording!

Session 1: Strategic Foundations

- Set objectives and KPIs that translate the business goals into desired marketing outcomes

- Conduct deep audience research using AI agents that can scrape the web, social media, and search for insights and ideas

- Build audience personas you can use to inform your decisions

- Create the channel plan, with a tailored strategy per channel

Session 2: Execution and Results

- Conduct content ideation based on our strategy, audience/competitor research, and agent insights

- Create written, video, and video content for social media

- Develop ads for search, display, and social with AI

- Report and measure - create a marketing report agent

Each of the 2 sessions lasts 90 minutes.

HOW DO I SIGN UP?

Register below to get access to both sessions for only $249.

ABOUT THE PRESENTER

Will Francis is a digital marketing and AI expert with over 20 years of experience working with some of the world's most loved brands. Today, he teaches marketers on AI, content, and social media marketing through talks, courses, and his online community, where his focus is on helping businesses navigate the confusing AI landscape and unlock real productivity gains from the best AI tools and workflows.