Supima is America’s luxury cotton. Founded in 1954, Supima is an organization that promotes products made of Pima cotton on behalf of the 500 family farms that have produced it for generations. The Supima brand stands for an elite variety of pima cotton grown only in California and the Southwestern U.S. Supima is prized around world the by more than 500 licensed manufacturers, designers and retailers who value Supima’s extra-long staple fiber for its luster, strength, and superior softness.