BigMarker’s AI Lead Scoring instantly transforms registration and attendee data into actionable sales insights. Customizable AI models automatically rank leads based on the criteria you define, so your team can follow up faster and close more deals.
Build Customizable Scoring Models, Tailored to Your Business
Define what matters most during your webinars, like role, company size, or engagement, then give BigMarker’s AI a simple prompt to weigh each factor and analyze the data. In seconds, it scores every lead from 1–100, so your most valuable prospects rise to the top automatically.
Uncover Why Leads Score the Way They Do
Lead scores come with clear, AI-generated explanations, so you know exactly how each factor influenced the final number. These scores automatically sync with your analytics, reports, and CRM tools, no extra work needed.
Enrich Profile Data and Personalize Outreach
AI Lead Scoring doesn’t stop at rankings. It can enrich registration profiles with extra context and generate personalized tokens for emails or landing pages. Use this data to segment audiences, send targeted follow-ups, and tailor outreach at scale.
