Stop sending one-size-fits-all follow-ups. With BigMarker’s AI Email Personalization, every attendee gets a message crafted just for them based on their engagement, interests, and lead score.
Key Benefits
With AI Email Personalization, every registrant receives a unique follow-up email tailored to their engagement level, past behavior, or lead score, so your outreach feels personal, not generic.
Instead of writing hundreds of variations manually, you simply define the tone, style, and key details. AI customizes every part of the email from subject lines to calls-to-action, so your team can focus on strategy while BigMarker handles the heavy lifting.
- Personalization at any size - Emails that feel one-to-one but send at scale
- Adapt to each registrant - CTAs matched to each attendee’s intent, like demos for the most engaged, workshops for mid-level leads, and resources for those just getting started
- Get your message out quickly - Campaigns created in minutes, not hours, so you can respond faster and drive more conversations
What's new
- AI personalization fields that can create content for each individual registrant based off a simple prompt
- Summarize and interpret attendee engagement data to create personalized messages and CTAs
- Export personalization fields to your custom reports or CRM integration
Use cases
- Post-event follow ups - Craft messages to truly speak to all attendees, giving your eager attendees clear guidance on next steps
- Re-engagement of low-attendance registrants - Attendees who registered but didn’t attend receive messaging that acknowledges this and highlights key takeaways they missed
- Sales-ready lead handoff - Personalized emails warm leads using event-specific context before routing highly engaged attendees to sales
How to Use It
- In the session dashboard, create AI personalization fields
- Enable the new fields to be used as an email token
- Create and schedule your email using the new token
FAQ
How many Personalization fields can I create?
Any session or series can have any number of AI personalization fields.
What does BigMarker use for creating these AI fields?
BigMarker uses proprietary models as well as tools and frameworks from AWS and OpenAI SDKs. These tools are running solely within BigMarker’s data environment, and the data used is never shared with a third party outside of our current list of sub-processors.
Which BigMarker plans support AI personalization?
This feature is currently available for Events and Enterprise plan holders.
To learn more visit BigMarker AI - AI Enrichment Fields
