First Insight is the world’s leading experience management (XM) platform empowering companies to incorporate the Voice of the Customer into the design, pricing, planning and marketing of new products. Customers include leading vertically integrated brands, sporting goods and department stores, consumer brands, mass merchants and wholesalers. The Digital Product Testing solution delivers a deeper understanding of the products customers will buy and why. First Insight customers consistently achieve 3-9% margin increases and up to 40% reductions in time to market and 70% reductions in sample costs.