Sucharita Kodali
VP, Principal Analyst, Forrester
Sucharita Kodali serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.
Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel.
In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.
Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel.