With a focus on innovation and long-term strategy, Austria-based Heubrandner leads Lenzing’s global textile business in its shift from a B2B fiber producer to a B2B2C consumer brand. Heubrandner has set growing the company’s portfolio of branded specialty fibers - including TENCEL™ Lyocell and Modal and LENZING™ ECOVERO™ Viscose - and establishing strong partnerships across the textile value chain as top priorities. During his tenure, Lenzing has launched True Carbon Zero fibers, the first in product category, TENCEL™ Modal with Eco Pure Technology.

Heubrandner holds a Master Degree in Business Administration from the University of Graz, Austria and a Doctorate in Marketing from the University of Frankfurt, Germany.