LaNiece spent over 15 years working in corporate sales and marketing roles at Businessland, Citicorp, IBM, AT&T/Comcast. In 1991, she founded lajones&associates, a marketing public relations and events firm, which specializes in organizational strategy, electoral campaigns and community organizing. The Oakland native attended Oakland public schools, earned her Bachelor’s degree from CSU Hayward and Master’s degree from Pepperdine University in Los Angeles in Social Entrepreneurship & Change. LaNiece is passionate about designing programs, events and initiatives to increase the efficiency and productivity for social business, social enterprises and community organizations. Her particular interest is supporting black women to be authentic leaders and building coalitions to empower the community-at-large for economic success. LaNiece serves as the Executive Director of Peralta Colleges Foundation where she is charged with raising student scholarship funds for deserving students of Laney College, Merritt College, College of Alameda and Berkeley City College. Since 1995, LaNiece has served in the volunteer capacity as BWOPA/TILE’s statewide Executive Director. She held the role of President of Metropolitan Greater Oakland Democratic Club (MGO) for three years, is an appointed member on the KQED Community Advisory Panel and a proud member of the Alpha Kappa Alpha Sorority Incorporated, Xi Gamma Omega Chapter (Oakland). LaNiece serves as a presiding co-chair of Congresswoman Barbara Lee’s political advisory committee and appointed by Congresswoman Lee, LaNiece was one of California’s 55 Presidential electoral college voters this past December 2020. LaNiece is a member of the African American Sports and Entertainment Group (AASEG) partnership to reimagine and transform the Oakland Coliseum footprint. Most recently, State Attorney Rob Bonta has appointed LaNiece to serve as a California delegate.