2nd Annual Membership & Marketing Virtual Event Series
2nd Annual Membership & Marketing Virtual Event Series
All Shriners and members of Masonic organizations can attend. Offered as a four-part virtual event, each event focuses on delivering key concepts in membership and marketing that equips students to attend the immersive in-person conference in March.

Completion of this series is required to achieve Apprentice Certificate and Master Certificate. (Master must complete in-person conference in addition to virtual event series.)
Sessions in this Series
  • Membership & Marketing Virtual Event #1 - 2/10/22
    Thursday, February 10, 2022 · 1:00 PM EST
    In our first Virtual Event, Membership will guide you through planning your events and avoiding pitfalls and Marketing will follow with best practices for using Social Media effectively.

    Your Event Survival Guide Part I: Planning
    Events help to provide membership value, visibility, and fundraising for your organization. In this part of the survival guide, we will discuss general planning do's and don'ts and common pitfalls in event planning.

    Learning Objectives:
    1. Identify why events are so important for your organization
    2. Identify key concepts and considerations for planning a successful event
    3. Learn about some common pitfalls/misconceptions in event planning and how to avoid them.

    Social Media in an Age of Division
    This course will explain how to identify and neutralize potentially negative activities on your social media channels and leverage social media to engage your members and advance your organization’s mission.

    Learning Objectives:
    1. Demonstrate how to positively navigate social media in a culturally divided time.
    2. Explain the liabilities to an organization of engaging in divisive rhetoric.
    3. Apply social media usage and engagement as an organizational reflection of mission
    and purpose.

    Links to the handout can be found below or by clicking the icon at the bottom of the video screen that looks like a piece of paper.

    Events: https://shrinersdigital.merlinone.net/mx/go?id=vp4yic0socx
    Social Media: https://shrinersdigital.merlinone.net/mx/go?id=focy1mfvxxd
  • Membership & Marketing Virtual Event #2 - 3/10/22
    Thursday, March 10, 2022 · 1:00 PM EST
    In our second Virtual Event, Membership will offer best practices for chapter operations and Marketing will follow with best practices for managing your website and digital assets.

    Timothy Murphy: https://shrinersdigital.merlinone.net/mx/go?id=v51kmwsjdbb
    Anthony Watts: https://shrinersdigital.merlinone.net/mx/go?id=hqr45oyrzbh

    Volunteer Management - "If you have to ask how much they cost, you can't afford them."
    Presented by Timothy J. Murphy, CAE
    Temple leaders – from the Divan to Committee members – are all volunteers who have a vested emotional and fraternal interest in the success of the Shrine. They are “stakeholders”, and are the number one asset of the organization. Without them, we cannot do business. So, learning the fine art of volunteer recruitment, programming, and guidance could very well be the number one lesson of the decade.

    Key Concepts:
    • What motivates volunteers? (You might be surprised at the answer); • Creating and communicating expectations; • Creating the “Shrine Experience” for your leaders; • Burning out your team – the deadliest sin; • The REAL needs, desires, and opinions of volunteer leaders – harnessing their input; • Leadership development strategies – the next generation; • Critical communications to your members and developing an actual Communications Strategy – Even seasoned professional sometimes overlook key concepts in proper communications;
    • Murphy’s 13 Rules of “The Care and Feeding of Your Volunteers

    Learning Objectives:
    1.Learn how to set and communicate expectations with your volunteers for maximum productivity.
    2.Understand why leadership development strategies are important for ensuring a healthy pipeline of future leaders.
    3.Understand how to take care of your volunteers and avoid burn out.

    Developing a New Website Will Make You Question Everything
    Presented by Anthony Watts
    This presentation will give attendees an overview of how to approach digital transformation. Attendees will understand the different phases of a digital transformation project and the landscape of web development to
    help determine an approach that’s right for their organization. The goal is to provide insights that will lead to better digital solutions.

    Learning Objectives:
    1. Understanding the Digital Environment
    2. Overview of Various Technologies
    3. Design Tips and Mistakes to Avoid
    4. Content Planning & Development
    5. Manage & Optimization
  • Membership & Marketing Virtual Event #3 - 4/21/22
    Thursday, April 21, 2022 · 1:00 PM EDT
    In our third Virtual Event, Membership will offer best practices for keeping your organization on track and Marketing will follow with best practices for TBD.
  • Membership & Marketing Virtual Event #4 - 5/19/22
    Thursday, May 19, 2022 · 1:00 PM EDT
    In our fourth Virtual Event, Membership and Marketing will give insights and advice to overcoming challenges.