Natalie Gruchow, CVPM, SHRM-CP, Elite FFCP (Veterinary) is Level 3 Fear Free Certified and led her 7-doctor hospital to become the first Fear Free Certified Practice in the Dakotas. Implementation is a team effort, and her strong leadership facilitated the successful outcome by developing a Fear Free Committee. Her passion and best practices have been recognized by Fear Free with an invitation to be on the Fear Free Speaker’s Bureau to inspire and educate pet caretakers at various conferences and webinars. Additionally, she has been identified as a “Subject Matter Expert” for Fear Free colleague and client communication with hosted office hours. In her spare time, she advocates for leash etiquette awareness and founded a nonprofit, called Petiquette.