Membership and Marketing: Apprentice Certificate
Apprentice Certificate: Virtual Events*
All Shriners and members of Masonic organizations can attend. Offered as a four-part virtual event, each event focuses on delivering key introductory concepts in membership and marketing that equips students to attend the immersive in-person conference in November. Each virtual event features subject matter experts, runs two hours, offers two seminars, one membership-focused, one marketing/communications-focused, and concludes with an ask-an-expert session. *Education enrollment is available. Certificate program enrollment closed on 12/7/20.

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• Recognition: Apprentice level certificate issued with successful completion of all four events.

• Registration period: October 5, 2020 - November 18, 2020

• Price: Free for Shriners and members in good standing with Masonic bodies and affiliated groups. The non-member fee is $150.00 for the virtual event series.
View Master Class
This Virtual Event Series Has 4 Sections
  • November 19, 2020 @ 1 p.m. ET | Webinar
    Apprentice Level: Session I
    Thursday, November 19, 2020 · 1:00 PM EST
  • January 14, 2021 @ 1 p.m. ET | Webinar
    Apprentice Level: Session II
    Thursday, January 14, 2021 · 1:00 PM EST
  • February 25, 2021 @ 1 p.m. ET | Webinar
    Apprentice Level: Session III
    Thursday, February 25, 2021 · 1:00 PM EST
  • July 22, 2021 @ 1 p.m. ET | Webinar
    Membership and Marketing Virtual Event #4
    Thursday, August 19, 2021 · 1:00 PM EDT

    Every Organization Has A Plan Until They Get Hit: Boxing To Win

    This is the fourth session of a four part virtual event series.

    Your membership organization is on the ropes and members are seconds away from throwing in the towel. Upon you is a decision, kiss the canvas or rope-a-dope your way to a solution. This seminar seeks to explore the techniques that your organization has implemented over the last six months in membership recruitment and event management, identify the specific challenges faced, and equip you with a strategy to win the “match.”

    Topic Area: Meetings & Events, Membership Recruitment, Social Media / Digital Strategy, Communications / Branding, & Business Operations / Leadership

    Learning Outcomes:

    1. Communicate chapter survey results to provide insight on common barriers to membership recruitment and event success.

    2. Offer specific techniques to overcome the identified challenges through adapting strategy.

    3. Identify strategies to develop organizational resilience through anticipating, preparing, and responding to disruptions in plans.

    Knowledge Level:
    Strategic - Seminar focuses on creativity and innovation of advanced areas that prepare attendees to design and implement a growth mindset at a local level

    Apprentice level certificate upon completion of the four virtual events.

    Instructional Flow:
    Seek to present the challenges as a problem-set, provide a brief two-three minute discussion within breakout groups and pivot back to speakers to offer a suggested technique known to succeed.

    Apprentice level certificate upon completion of the four virtual events.

    Instructional Flow: