Very few SaaS businesses get anywhere close to $100M ARR without a stellar Partnerships team at the heart of their growth strategy. And yet very few start-ups seem to have the faintest idea how to set this up correctly.
In this episode of Pete Digs Deep, Pete brings together three of the most successful Partnerships & Alliances experts from both sides of the pond to reveal the secrets they deploy to pump-prime their partner programs for success.
How to design partner programs for scale
Why internal buy in is as important as external outreach
How to architect a partnerships ecosystem
Why partner driven growth is more efficient than demand gen or outbound
How to choose, prioritise & incentivise partners and measuring success, attribution & influence
Pete Crosby is a Non-Executive Director at Kluster－ a computer software company which enables world-class revenue reporting and forecasting for SaaS & Tech businesses. He just also happens to be Chair at the Manchester Revenue Collective, Founding...
Author 'The Partnership Principle' and VP EMEA Partnerships, Signavio
Matt Bray has a 20+ year career in ‘Strategic Alliances’ & ‘Channel Management’. Co-
founding member of SAAS ‘Software’ and ‘System Integrator’ start-ups, led global and
regional teams in mid-market to Enterprise who have acquired others,...
Emily is Director of Strategic Partnerships at Ometria (Deloitte's, "9th fastest growing company in the UK"). With 10+ years experience across finance, online travel and e-Commerce, her expertise is in building strategic partnerships to drive...