A talk by Brittany Belt. Join this session to learn how Yelp drives buy-in, stickiness, and ultimately, revenue by adopting a problem-based vs. project-based approach. You'll learn how to:

- Drive business results, and protect resourcing, by experimenting with minimum viable products.
- Move from an "assembly line" of reactive requests to operate as a proactive thought partner
- Establish a deep understanding of your "end user" with quick and effective feedback loops
- Build a flexible team who can self organize and swarm to problem solve