A talk by Mallory Lee, Simon Mitchell, Jeff Ignacio & Sandip Patil. Despite playing such a crucial role in a company's growth, RevOps teams still operate in a reactive mode, responding to issues and challenges as they arise, rather than taking a strategic approach to drive long-term success.In this talk, we'll explore the shift from a reactive to a strategic mindset in RevOps. We'll examine the benefits of a proactive approach, including improved collaboration, greater alignment with business goals, and increased revenue growth.The panel will also explore real-world examples and the impact it had on their business outcomes.