A talk by Ethan Barhydt & Wendy Roth. Amid the fancy technology, prescriptive workflows, and trendy metrics that guide our sales enablement planning, one critical area is often overlooked and under-resourced: coaching.

Coaching should be the superpower that makes all other elements of your sales operation more successful, but it can also be a hidden weakness that prevents you from achieving anything but the most incremental improvements. This is why it’s important for every company to invest in coaching enablement as a piece of a larger sales enablement strategy.

Join this session to dig into what makes a successful coaching program, and how you can design and implement a coaching strategy that fits your team’s needs to close performance gaps, increase conversion rates, lower attrition and ramp times, and uncover millions in new revenue.