A talk by Aaron Landgraf. Gone are the days of dreaming of a “Single Source of Truth” (SSoT) to power your GTM strategy. With today’s rapidly changing technology landscape, you don’t have time to keep onboarding and integrating new applications while trying to preserve your SSoT. You need real-time access to accurate, actionable product usage data and customer insights to help you shorten the time from lead to close.

It’s time to be realistic and say goodbye to the dream of a SSoT. The new path forward is “Distributed Truth” – you actually can have accurate data and still allow each department in your organization to rely on their most important system of record.

Join this session to learn:

- How shifting customer expectations require shifts in your data strategy

- How siloed data and metrics hinder your revenue growth

- How to align your org through cross-functional reporting

- How to build resilient, cross-functional GTM processes

- How to accelerate your revenue engine with a Distributed Truth strategy