A talk by Sam Bowley & Aaron Landgraf. By now you know you need to build a predictable revenue engine to remain competitive and thrive. But how can you use your valuable customer data to power your revenue engine? In this discussion, Aaron Landgraf, Head of Marketing at Syncari will talk with Sam Bowley, Senior Director of Revenue Operations at Medatdata.io, and self-professed "Analytics Ninja and SalesOps Nerd." They will discuss the mechanics behind true customer-obsessed businesses and how to use customer data to drive revenue growth. In this session you will learn:

- How to make your cross-functional teams more data-driven
- Turning your customer usage data into the cornerstone of your decision-making process
- When to build a case for “acceptable churn” and tune your Ideal Customer Profile (ICP)
- How to get your leadership team to trust you (and your data) without alienating anyone (data is data, it’s not personal!)