A talk by Jeff Santlices, Mary Frances Coryell & David Kinard. Data and analytics are a constant provider of valuable insights into the successes and difficulties within your revenue teams. Data is the catalyst to enable organizations to make decisions that can improve business-related opportunities.

This talk will look at how CRO’s use data analytics to optimize their teams performance in their revenue strategy. By successfully implementing these strategies, they are able to maximize financial gain and reduce costs through identifying efficient ways of doing business.

Within this talk you will learn:

- How data can be used as a catalyst for growth, rather than just a measurement

- Top tips for implementing data-driven strategies across your revenue initiatives

- The value of data & analytics in identifying new revenue opportunities

- How CROs are using leading indicators to optimize team performance before quota starts slipping