A talk by Elsie Vue, Chris Thompson & Sam Bowley. Today’s revenue leaders are tasked with forming intelligent growth strategies, and must pivot quickly when new opportunities emerge. There’s only one problem: they can’t. Businesses are struggling with aligning data and processes across functions, and few organizations have the data to effectively measure the holistic performance of go-to-market activities.

The problem? Businesses can’t agree on their internal lingua franca – and with every departmental source of truth speaking its own language, aligning every system and team with consistent data often feels impossible. It’s time to be realistic and say goodbye to the dream of a Single Source of Truth and recognize that the new path forward is “Distributed Truth” – you actually can have accurate data and still allow each department in your organization to rely on their most important system of record.

In this panel discussion, you’ll learn how Conga and Metadata have modernized their revenue operations by embracing Distributed Truth. You’ll learn:

- How shifting customer expectations require shifts in your data strategy
- Why siloed data and siloed metrics hinder revenue growth
- What effective cross-functional reporting and alignment looks like
- How to build resilient, cross-functional GTM processes
- 3 practical tips you can bring to your organization this week