A talk by Juan Maio & Marie Brunet. According to Forrester, 54% of sales reps say that losing the opportunity to meet with clients in person has hurt their ability to meet quota. At the same time, Gartner reports that only 23% of B2B sales reps believe they are equally effective selling virtually as they are in a live, in-person setting. So, what is keeping sellers from performing their best within our virtual environment? The ability to read the room, connect with customers on the same emotional level, understanding where the buyer is on their journey and what matters most is key. As claimed by CSO Insights, 70% of lost opportunities are caused by missed cues. Sales technologies must continue to adapt to buyer demands while improving sales outcomes in a flexible work environment. Application leaders supporting sales must assess the impact that new and maturing technologies can bring to the organization to improve buyer experiences and empower sellers. Join Uniphore as we discuss helping revenue teams close the gap in understanding, adapting, and engaging modern buyers.