Competency Based Coaching & Development

A talk by Aaron Evans. Coaching without direction can be a waste of time and both parties leave with no clear outcomes.

To truly understand where we need to focus our coaching efforts, we must seek to break down a sales role into competencies and coach to those competencies.

Laser-focused coaching around competencies leads to far greater outcomes and can save lots of time in the process.

In this session, Aaron Evans explores how we can map competencies to each role, turn them into areas to look out for and coach.

Taking a rep all the way through the competency matrix from unconscious incompetence to unconscious competence.