A talk by Spencer Dent & Andrew Peterson. Win-loss analysis is the process of capturing and analyzing the reasons buyers do and do not purchase your product or solution. Effective win-loss analysis can help you monitor product/market fit, capture valuable competitive intelligence, hone product strategy, improve sales training, refine marketing messaging, and more.Come hear Clozd's founders share critical tips and best practices for effective win-loss analysis, based on their experience working with product, marketing, and sales teams at Salesforce, VMware, Twilio, Tableau, Adobe Marketo, Avalara, Qualtrics, Pendo, and more.