A talk by Fernando Campos & Julio Jana. When the COVID-19 pandemic hit, industries everywhere were forced to reevaluate their approach to sales and how they could connect to consumers in a completely different world. Bars, restaurants, and other omni-channel retail channels were forced to reevaluate everything – from distribution strategies to innovative shopper marketing approaches to new ways of using technology to drive e-commerce sales in a virtual world.
AB InBev sought out unique ways to push the beverage industry forward at a time when consumers were simultaneously prioritizing their health, taking interest in better-for-you beverages and decreasing their consumption of alcohol in waves.
Join Fernando Campos, Global Vice President - Trademarketing and Premium at Anheuser-Busch InBev and Julio Jana, Business Development Director at Griffith Foods, as they share a global perspective and successful strategies that retail and consumer packaged goods leaders alike can leverage to enhance their sales performance, trade marketing approach, omnichannel distribution decisions and more – all in ways that take consumer preferences and retailer frameworks into play.
- Best practices for sustaining sales growth through the the pandemic
- Approach to exploring new avenues and channels to drive beverage revenue and reframe the company as an innovative disruptor throughout the pandemic
- Insights on omni-channel shopper marketing strategies to cater to a changing consumer needs