A talk by Matt Flug. We're witnessing a watershed moment for B2B sales. From generational shifts, to digitization, to the current economic climate, external forces outside of our control are forcing B2B sellers and sales leaders to adapt. If sellers want to be successful they will need to change the way they sell, leaning into the use of AI and ML technology. And to make it through the economic turbulence unscathed sales leaders will need to offset the negative impacts of the economy by investing in innovative sales technologies to unearth efficiencies and attract the best talent.Join Matt Flug on X Date to understand the shifts impacting B2B sales today and how sales leaders can adapt to ensure their organizations survive and thrive through this period of change.