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Measuring the Real ROI and Impact of TV & OTT Ads - Webinar

April 1, 2020 at 02:00:00 PM · Eastern Time (US & Canada)
By Rockerbox (0.0 stars · 3 reviews )
About This Webinar

If you’re a D2C marketer, you're either thinking about TV advertising or it’s already becoming increasingly important to your media mix.

But how do you measure your TV advertising's impact on sales and the performance of other marketing channels?

You can now integrate TV advertising response data into cross-channel attribution, giving you more comprehensive attribution and ROI analysis across all digital and offline advertising channels.

In this webinar, we'll show you how to:

• Understand the full user journey of customers that come from streaming TV ads
• Understand the real impact of streaming TV ads across all your marketing channels (both digital and offline)
• Optimize marketing spend by allocating budget to channels that are performing best

Agenda
  • Tatari overview / data-driven method for measuring true TV ad response
  • Rockerbox overview / cross channel and multi touch attribution
  • How the new integration works and what it means for you
  • Q&A
Categories:
BUSINESS & FINANCE SCIENCE & TECH
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Product Manager, Tatari
Webinar hosting presenter
Implementation Engineer, Rockerbox
Hosted By
Rockerbox webinar platform hosts Measuring the Real ROI and Impact of TV & OTT Ads - Webinar
3 reviews
Michelle Spagnoli's webinars