About
In today’s business world, agencies are tasked with the challenge of effectively managing data collection and analysis across multiple channels and accounts. This common challenge requires the application of modern data platforms to pull, transform, store, and visualize data in an efficient and actionable way.

Join leading media agency and customer, Good Apple, as we explore their data journey, valuable lessons learned, and dive deeper into each component of their tech stack, including:

- Rivery for data collection and transformation
- Snowflake for data warehouse storage and compute
- Looker for front-end data analysis

During the discussion, we’ll explore the success criteria that drove Good Apple’s selection of the represented tools and the business value gained from each platform.

About Good Apple

Good Apple is an independent agency known for improving partner efficiencies on average by 30%, while making their lives 100% easier. We live and breathe our mission of "Media Done Humanely" - the people are what make Good Apple such a special agency to be a part of whether you're an employee, client, or partner. Good Apple is full of good people committed to doing good work in order to make your business outcomes a reality.

About Rivery

Rivery is a cloud-based data integration platform that empowers businesses to unlock the possibilities hidden within their data. Rivery’s fully managed platform helps hundreds of companies around the world to consolidate, orchestrate, and manage all their data with ease and efficiency. We are on a mission to enable our customers to build the perfect ecosystems for all their data processes.
Agenda
  • Modern Trends in Marketing Analytics
  • Common Use Cases
  • Good Apple's Data Journey
  • Live Q&A Session
Presenters
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Dan Greenberg
Partner Growth and Operations Lead at Rivery
Dan has been working in the data analytics space for 4+ years and specializes in ecosystem and platform growth through strategic technology and services channels. Dan also has experience in pre-sales technical enablement.
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Mark Sturino
Director of Analytics at Good Apple
Mark has spent the last seven years at Good Apple utilizing his extensive background in data, technology and statistics to develop proprietary tools and analyses that connect media performance to real world business outcomes across both healthcare and retail/ ecommerce accounts. His previous job history includes acoustical consultant, 2nd grade teacher, and translator.
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Jean Huang
Senior Data Analyst at Good Apple
Jean has spent her four years at Good Apple as a key player across the retail/ ecommerce accounts analyzing consumer path to conversion and developing sophisticated optimization and measurement strategies. She specializes in identifying digital indicators that correlate to offline results. Despite being a Good Apple, she does not like apples (but is very interested in apple science).
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