Dealer Spotlight in Sales and F&I: Engineering an Amazon Experience
on-demand webinar
Dealer Spotlight in Sales and F&I: Engineering an Amazon Experience
About This Webinar
Mark Boniol, dealer principal at Mark Dodge Chrysler jeep, sits down to discuss how his sales and F&I departments have engineered an Amazon-like experience to serve customers in real-time, while still increasing profit per deal by $500.
He began his automotive career in sales and has moved his way up the last 30 years, holding various leadership positions. Following the Great Recession, he offered a total Amazon-like experience, which allowed his dealership to thrive during the historic challenges presented in 2020.