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pv magazine Webinar | Greenwashing vs. verifiable sustainability: What’s the difference?

About This Webinar

Initiative partner: SMA

The solar industry should be proud of its contribution to the fight against climate change. But is designing, manufacturing, and supplying solar PV products that go on to generate clean energy enough to justify the oft-touted marketing claims that the industry is “saving the world”? SMA Solar Technology AG, one of the world’s leading inverter manufacturers and our webinar partner, says no!

To obtain verifiable credibility of solar’s social and environmental license, the industry must place greater emphasis on sustainable manufacturing, instead of focusing solely on capex. Indeed, there are numerous economic and product quality gains to be had, argue SMA’s global sustainability manager Matthias Schaepers and senior communication & press manager Susanne Henkel, in our upcoming webinar.

Of course, many companies assert that sustainability is at the fore of their corporate strategies. Yet dig a little deeper and it’s often hard to substantiate these claims. We look forward to discussing with SMA what companies can do to quantify their green credentials, in addition to understanding why it’s so important to walk the talk.

To help us identify greenwashing vs. real sustainability, Dustin Mulvaney, associate professor at the Department of Environmental Studies, San José State University, in the United States, and expert in solar industry sustainability issues, will add his weight to the discussion, offering strategies on how you can step up and become a sustainability leader. SMA will back this up with case studies on how being green can help create more than just a clean conscience.

Webinar Content:
• Is sustainability a key factor for businesses?
• How crucial is implementing international standards and guidelines in ESG reporting?
• How to use sustainability as a USP
• How to prove your sustainability credentials

Be part of the conversation!
Questions may be submitted beforehand and during the webinar through a chat window for a fully engaging and interactive experience.

For more information on pv magazine Webinars, please visit https://www.pv-magazine.com/webinars/
Registration for our webinars is free of charge.

This webinar was recorded on 14 November 2019.

Who can view: Everyone
Webinar Price: Free
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Since 2015, pv magazine Webinars are a neutral platform where to have trusted conversations and share knowledge. We work with our partners to deliver our participants an informative and engaging webinar experience. Our webinars are thematically oriented and do not serve the purpose of sales.

Registration for pv magazine Webinars is free of charge. We look forward to your participation and critical feedback! Please send your questions and proposals to webinar@pv-magazine.com.
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